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Puppy Bowl XX fetched 12.6 million viewers across Animal Planet, Discovery, TBS, truTV, Max and discovery+.
The three-hour matchup, which returned for a 20th year on Feb. 11, secured its spot as the #1 non-sports cable telecast of the day in all key demographics. It delivered L3 ratings of 0.78, 0.54, 0.25, and 0.16 on Animal Planet, TBS, Discovery and truTV, respectively.
However, the Super Bowl alternative came in below last year’s five-year high of 13.2 million viewers.
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