Super Bowl Scores Biggest Audience in History With 123.7 Million Viewers

Ratings

Taylor Swift’s A-list presence boosted audience figures as the Kansas City Chiefs claimed victory over the San Francisco 49ers

LAS VEGAS, NEVADA – FEBRUARY 11: Patrick Mahomes #15 of the Kansas City Chiefs lifts his daughter on stage during the Lombardi Trophy presentation after defeating the San Francisco 49ers 25-22 during Super Bowl LVIII at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. (Photo by Jamie Squire/Getty Images)

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The Super Bowl LVIII scored a ratings touchdown.

Sunday’s matchup between the Kansas City Chiefs and the San Francisco 49ers drew 123.7 million viewers as it aired across CBS, Paramount+, Nickelodeon, Univision, CBS Sports, Univision and NFL digital properties, including NFL+., according to Nielsen fast national and adobe analytics.

That’s up 7.47% from the 115.1 million viewers brought in by last year’s Feb. 12 Super Bowl broadcast of the Kansas City Chiefs’ triumph over the Philadelphia Eagles, which game initially recorded 113 million viewers before updated Nielsen figures tallied an additional 2.1

Loree Seitz

Loree joined TheWrap as a reporter in 2022 after interning at the publication during the summer of 2021. Loree has covered entertainment, film and television for TheWrap and has reported on the media industry and the cable news beat. She has also written for MovieMaker Magazine, where she interned in 2020.

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