TV Usage Hits 4-Year High in January, Boosted by NFL Playoffs, Nielsen Says

Ratings

Audiences streamed a record 40.8 billion viewing minutes on Jan. 13, driven in part by Peacock’s exclusive AFC Wildcard game

SANTA CLARA, CALIFORNIA – JANUARY 28: Nick Bosa #97 of the San Francisco 49ers rushes the line against the Detroit Lions in the NFC Championship Game at Levi's Stadium on January 28, 2024 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)

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Monthly TV usage hit a four-year high in January 2024, according to Nielsen, with three of the top 10 days (Jan. 1, 14 and 28) reaching the most viewing since the firm began producing its The Gauge report in May 2021.

Overall TV viewership climbed 3.7% during the month — 1.4% higher than last year’s level at the same time — which Nielsen attributed to chilly weather coupled with excitement for the NFL playoffs.

“While football is always a heavy driver of TV viewing, colder-than-usual weather played a role in TV viewing in markets that aren’t as seasonally cool, including Tulsa and Portland, where TV viewing increased 10% and 7%, respectively,” the firm noted.

Lucas Manfredi

Lucas Manfredi joined TheWrap in November 2022 after four years at Fox Business. He can be reached at lucas.manfredi@thewrap.com.

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