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MSNBC’s “The Weekend” — launched on Jan. 13, just two days ahead of the Iowa Caucuses — is already seeing ratings success for the network, averaging 43% more total viewers than MSNBC’s December numbers.
In the adults 25-54 demographic since its launch, “The Weekend” averaged 78% more viewers than the network’s December ratings in the time slot, according to Nielsen figures.
In February specifically, the new program saw month-over-month viewership growth by 8% in total viewership and 16% in the 25-54 age range.
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