Product placement is one thing, but Obi-Wan Kenobi trying to sell you beer? That’s what Chilean viewers experienced during a 2003 airing of “Star Wars” and what social media users have been losing their minds over this week, doling out Cerveza Cristal memes by the dozens. And now, Stephen Colbert is getting in on the joke.
“In 2003, a television broadcast in Chile played this actual footage, which 21 years later has now gone viral,” Colbert explained, teeing up the footage that has taken Twitter by storm. The clips come from an airing of “Star Wars” in which advertisements for the beer Cerveza Cristal were edited into key moments of the film, complete with a product jingle that rings out no matter how dramatic the moment.
Leave a Reply