Disney Reveals $25 Billion Return on Investment for Marvel, Star Wars Franchises Amid Proxy Fight

The tentpoles have generated $13.2 billion and $11.6 billion in value, respectively, since their $4 billion acquisitions in 2009 and 2012

Avengers Endgame
Courtesy of Disney/Marvel Studios

Disney has offered a glimpse at just how profitable its franchises are as its proxy battle with activist investors Trian Fund Management and Blackwells Capital heats up.

In a presentation released this week, the House of Mouse revealed that it has seen a 9.9 times return on investment on “Frozen,” a 5.5 times ROI on “Toy Story,” a 3.3 times ROI on Marvel’s “Avengers” and a 2.9 times ROI on “Star Wars.”

Courtesy of Disney

Per the filing, Disney suggests that Marvel and Star Wars have generated $13.2 billion and $11.6 billion in value, respectively, since their $4 billion acquisitions in 2009 and 2012.

Lucas Manfredi

Lucas Manfredi joined TheWrap in November 2022 after four years at Fox Business. He can be reached at lucas.manfredi@thewrap.com.

Comments

2 responses to “Disney Reveals $25 Billion Return on Investment for Marvel, Star Wars Franchises Amid Proxy Fight”

  1. Todd R Hudson Avatar
    Todd R Hudson

    Just imagine how much more return they could have had if they didnt put their feminist bull in it or changing characters oh oh and some good writing oh lets not forget here recently better special effects

    Reply
  2. Lex Avatar
    Lex

    Last Jedi was the worst movie I ever saw. I was shocked that they put that out into theaters. I still am. With the exception of The Mandalorian, wherever I go nobody is selling their new garbage. They can’t put out the another ‘Star Wars’ film because they have nothing to give people and no credibility in that regard.

    IT sounds like they are doing the same garbage with the Avengers movies now. I can’t see this going well in the next few years.

    Reply

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