Peacock Is Positioned for Streaming Success, but Can NBC Help it Take Flight? | Charts

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Opportunity abounds at the streamer, but it still lags behind other platforms for total demand

Peacock
Courtesy of Peacock

Peacock emerged as a bright spot in Comcast’s third quarter earnings report on Thursday. The platform added 4 million subscribers for a total of 28 million. This, combined with increased prices for the streamer, grew its revenue to $830 million. In addition to its solid earnings numbers, several other indicators look positive for Peacock in the short, medium and long term. The question is whether NBCUniversal will be able to fully take advantage of these strengths to make Peacock a more competitive platform.

In the immediate term, Peacock has been well positioned to weather the content stoppages of the strikes with its catalog of unscripted content.

Comments

One response to “Peacock Is Positioned for Streaming Success, but Can NBC Help it Take Flight? | Charts”

  1. kayp624 Avatar
    kayp624

    I’ll be glad when we stop believing Parrot Analytics as being a barometer for actual viewership… They measure internet chatter, nothing else.

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