CNN CEO Mark Thompson presented staffers with a five-part plan to restructure the network under his leadership, according to an internal memo obtained by TheWrap.
In the memo, Thompson signaled a more aggressive push to achieve the digital transformation of CNN he was hired to carry out as the network’s linear ratings have continued to dwindle.
“As you’ve heard me say several times, when it comes to revenue, we need to become hunters rather than farmers,” Thompson said in the memo.
The five-part strategy encompasses: “Building our digital future,” “A global integrated multimedia news operation,” “Future-proofing TV production,” “Developing new sources of revenue” and “Communication and culture.
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