Disney CEO Bob Iger said that the entertainment giant will leverage its $1.5 billion deal with Epic Games to build a “Disney universe” akin to a metaverse where consumers can engage with Disney IP, including from Marvel, Pixar and “Star Wars.”
Speaking at the Morgan Stanley Technology, Media & Telecom conference in San Francisco on Tuesday, Iger said the company did the deal last month because it was underrepresented in video games and that he was stunned to learn that Gen Z and Gen Alpha kids were spending about 30% of their screen time playing games. Epic is the studio behind the massively popular free-to-play cross-platform game “Fortnite.”
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