Fifteen years ago today, TheWrap launched. Three or four of us had been working 14-hour days for a week to build up enough content to move into daylight, toiling out of a tiny guesthouse behind my house in Santa Monica, with an assistant bringing me sandwiches since I couldn’t get up from my desk.
The grinding pace was not for the faint-hearted; my then-deputy in Canada quit suddenly at 7 a.m. in those first days; just dropped his pen and walked away. The rest of us pushed on.
It was January 2009 and the world was in financial freefall. An intrepid venture company named Maveron (cofounded by Howard Schultz and Dan Levitan), along with my family and a handful of brave investors, backed me to the tune of a couple million dollars.
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