Amid declining linear ratings across the board, ABC is optimistic about Sunday night’s Oscars, which will be followed by a special episode of Emmy-winning hit “Abbott Elementary” right after the ceremony.
“I think the narrative is a bit overblown,” ABC SVP of content strategy and scheduling Ari Goldman told TheWrap on the topic of dwindling awards show ratings. “If you look at the relative strength of the marquee award shows considering landscape trends, they’re as strong as ever in terms of their impact with the available audience watching television.”
As of Wednesday, Disney sold out of ad inventory for the 96th Oscars telecast, and while Disney didn’t specify exactly how much advertisers spent in total, the rate for a 30-second spot ranges from $1.7
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