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As streamers test out varying release strategies for their television series, new data from Samba TV reveals that consumers are more likely to complete a show that they can binge in bulk, regardless of buzz.
According to the firm, about 45% of households surveyed finished a show during the first half of 2023 that was released in bulk, compared to 39% of households who finish a show released in multipart drops and 35% who finish a show dropped weekly.
“That’s millions of viewers who are starting but not completing a series,” Samba TV’s vice president of measurement products Cole Strain told TheGrill, TheWrap’s annual business conference, on Wednesday.
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About 61% of households were able to complete Season 1 of “Queen Charlotte: A Bridgerton Story,” while 59% completed “Vikings Valhalla” Season 2, 56% completed “Ginny & Georgia” Season 2, 52% completed “Ted Lasso” Season 3, 50% completed “The Mandalorian” Season 3 and 48% completed “Succession” Season 4.
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