Super Bowl weekend is known for being a slow weekend for movie theaters, which is especially bad when the box office is already in a weeks-long slump.
Universal/Apple’s “Argylle” is still No. 1 this weekend, but has fallen 62% from its already poor $17.4 million launch to lead the charts with just $6.6 million. That gives the film a 10-day total of just under $29 million in North America.
Overall weekend totals are expected to sink by 34% from last weekend to $41.4 million, according to industry estimates. That’s even lower than the $52.6 million recorded on Super Bowl weekend last year and the lowest overall weekend total the industry has seen since Dec.
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