In the past month or so, everyone from James Cameron to Michael Bay to DreamWorks chairman Jeffrey Katzenberg have sounded warnings about the rush to jump on the 3D bandwagon.
Here are five reasons they may be right.
1. DUMB 3D
Case in point: “Clash of the Titans.” Everyone (except, maybe, moviegoers) agrees its converted 3D — done in India under tight deadlines — was almost unwatchable.
“You cannot do anything that is of a lower grade and a lower quality than what has just been done on ‘Clash of the Titans,’” Jeffrey Katzenberg told Variety last week.
Shoddy 3D, argues Katzenberg, has the potential to cause a backlash that’ll kill the format.